For 6 days, adidas UK took over Curtain Road, East London with the fully immersive space called FutureHouse. Throughout the above period, adidas highlighted the future across music, food, drinks, lifestyle and most importantly the future of their most important silhouette of this year the NMD. Releasing the City Sock amidst this 6 day experiential campaign, performances from the likes of Connie Constance, SNE, and A2 graced the stage. Art and design were equally presented by the likes of Reese Cooper and Design Butler.

Peep the highlights above.

Videography by Israel Peters